When it comes to the retail business, sales and customers are hard to get and even harder to keep and every business owner always has to find new ways in order to keep those customers, get new ones and make more sales. One of the paths that people like to take in these cases is to expand their sales to multiple channels, and while some people are all for it, others are not always so keen on the idea. To make this decision easier for you we have put together some multi channel retailing advantages and disadvantages, so keep on reading this article if you are interested in 2018.
You are able to be wherever your customers are
When you are looking for new customers, or simply trying to get more exposure for your brand and bring in more sales than before, multi selling channels are a great way to go because they allow you to be exactly where those potential customers are. If there is a target audience that you are interested in and that audience is on a completely different sales channel, there is no way for you to get to them if your business is not represented on that channel, but using multiple channels will give you that extra representation, and that is a great bonus.
The process is very quick
A lot of people are really scared when it comes to adding more channels where they can sell their products, but the truth is that the whole process is actually pretty simple and quick. On top of that, adding extra channels when you need more of them is super simple, and since you will already have the necessary experience when it comes to the set up process, that makes the whole thing that much easier. All of the stock can be stored for you in the same place for all of the channels that you have, and that is definitely a circumstance that makes things simpler.
Stock control can be a problem
We just mentioned above that when it comes to stock control as a part of the multi channel retailing advantages and disadvantages, you are safe because it get automatically stored for you for any new channel that you work with. However, the more channels that you have, the more difficult it is to manage them without making any mistakes, like double or triple selling products because of the difficulty when it comes to stock control. This can lead to delays and even you not being able to get the products to your customers, and that gives a very poor impression on your customer service.
As with most things, there are no advantages without some kind of disadvantages, and as you can see that is definitely the case here as well. Make sure to take into consideration the multi channel retailing advantages and disadvantages that we mentioned above when you are thinking about whether this is the right decision or not, and hopefully this article will help make your decision easier.